Leading the project for the new website, including planning, development, and content migration; implementing and optimizing SEO strategies; managing social media platforms, campaigns, and analytics; creating SEO-optimized multimedia content; overseeing user experience and continuous improvements to the website; maintaining and updating e-learning platforms; providing first-level IT support; and handling administrative tasks, including budgeting, financial accounting, and internal/external communications.

Leading the ‘Der Energie Experte®’ project, including IST analysis, identifying weaknesses, and creating future-oriented strategies; developing concepts for branding, digital marketing, web design, WordPress development, and social media strategies; designing new digital communication channels (YouTube, blog, podcast, Youth Arena); creating graphics, animations, videos, and presentations; managing recruitment processes, contracts, and budget controls; evaluating apps, tools, and workflows to optimize efficiency; consulting on branding and digital marketing for the EKZ ‘Digitaler Stromdetektiv’ project; successfully presenting the project concept to executive committees, exceeding expectations, and driving forward the implementation of key initiatives.

Conducted a comprehensive audit of branding, website, and digital media, analyzing the current state of audience segmentation, branding strategies, website performance (desktop and mobile), social media presence, content, marketing efforts, and competitive benchmarking. Delivered actionable recommendations for improved SEO, user experience, and engagement. Developed strategies for branding, social media growth, and content optimization, including multimedia creation and campaign planning. Evaluated competitor performance to guide future initiatives and ensure alignment with industry standards.